Honest criticism, always respectful
eMTB PRO was created to say what riders often think but rarely see in print: what works, what does not, what is a fact, what is a promise and what sounds too much like marketing.
The idea is simple: we are straightforward, down-to-earth, clear and technically minded. If we think something is good, we will say so. If we think it is underwhelming, expensive, exaggerated or sold on hype, we will say that too. But always respectfully, with sources and reasoned arguments.
Fact
What can be verified: specifications, price, warranty, weight, battery, motor, service, an official announcement or a real-world test.
Promise
What the brand says will happen: more range, more power, less maintenance, a better feel or revolutionary technology.
On the trail
What really matters: how it climbs, how it descends, whether it finds traction, how much energy it uses, whether it overheats, whether it breaks and whether it is worth paying for.
How We Criticize
| What we do not do | What we do |
|---|---|
| Don't insult brands, stores, or media. | Explain why we think something is expensive, not yet ready, incomplete or poorly communicated. |
| Don't publish rumors as facts. | Distinguish confirmed facts, likely developments, opinion and speculation. |
| Don't hide advertising. | Disclose products supplied for review, sponsorship, affiliate links or commercial partnerships where applicable. |
| Do not copy articles from other media. | Credit and link to the source, adding our own considered commentary when a story comes from elsewhere. |
| Do not promise a positive assessment. | Offer a right of reply and correct any inaccurate information. |
About using other articles as a reference
We may use other publications, press releases and official sources as a starting point, but we do not copy them. If a particular phrase matters, we may quote it briefly, in quotation marks, with a link and context. Our usual approach is to summarise, cross-check and add our own opinion.
What makes us different
Many publications report very well. We want to add a perspective that is missing in Spanish: straightforward analysis from a real rider's point of view. If a motor promises 150 Nm, we ask about the drivetrain, temperature, range and support. If a bike costs a lot, we ask what justifies the price. If a deal looks good, we check whether it really is.