Avinox defends high-power motors: power is not speed
Avinox has stepped into modern eMTB's most sensitive debate: motors with high peak power, regulation, safety and public perception. The brand insists that power is not speed, and there is an important truth in that, but also much that needs qualification.
| Concept | What does it mean? | eMTB PRO caution |
| Peak power | Maximum assistance for brief periods | Not equivalent to maximum speed |
| Torque (Nm) | The motor's turning force | More Nm don't always give better control |
| Legal cut-off | Speed-based assistance limit | In the EU it remains 25 km/h |
| Thermal management | Ability to avoid overheating in real use | Key in long climbs |
What Avinox is arguing
The central idea is simple: an eMTB can provide more drive without exceeding legal assisted-speed limits. In Europe, the cut-off remains 25 km/h; peak power is used briefly, especially on slow climbs, steps, rough terrain or when riders need to maintain momentum without stalling.
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Avinox argues that a fixed power cap could disadvantage heavier riders, older people, less fit riders or those living in very technical areas. In that sense, more power can be a tool for accessibility, not just marketing.
Key fact: power, torque and speed are not the same
The common mistake is to conflate peak watts, torque in Nm and maximum speed. Peak watts describe instantaneous power output; Nm indicates turning force; assisted speed depends on regulations and the system cut-off. A powerful bike can still be legal if assistance cuts off where required.
That does not mean presenting it as a benefit without costs. More power demands better batteries, electronics, heat dissipation, drivetrain components, tires and brakes. If assistance rises sharply but the rest of the bike is marginal, gains uphill can come at the cost of wear or reduced control downhill.
Where it can genuinely help
On slow, technical climbs, extra assistance helps avoid putting a foot down at a rock, root or step. For heavier riders, it can address a power-to-weight ratio that less powerful motors cannot adequately support. On long rides, well-managed delivery may allow gentler modes without constantly exhausting your legs.
The benefit is not “it climbs like a motorcycle”. It is having more controllable assistance when tired, pedalling at low cadence or riding terrain where poor delivery causes a loss of traction.
What we're worried about
The concern is social as well as technical. If brands promote 1,500 W as a raw headline, they give ammunition to those who want to lump all eMTBs together. The industry needs to explain that assistance, speed, peak power and responsible use are distinct things.
Chain, cassette, freehub body, tire and brake wear also need monitoring. If the motor pushes hard and riders do not adapt their maintenance, the bill comes quickly.
eMTB PRO opinion
Avinox is right about one thing: more power does not automatically mean more danger. But I will also be clear: a brand that boasts only about numbers without explaining control, legality, temperature and wear is offering an incomplete, overhyped picture.
For eMTB PRO, the right question is not “how many watts does it have?” It is: can I climb more safely, with more traction, without destroying the drivetrain or inviting legal problems? That is what separates engineering from marketing.
Sources consulted
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